For many schools, fundraisers are a crucial source of money for classroom supplies, extracurricular groups, educational trips, and other activities that enhance children’s learning opportunities. Activity-based fundraising events are the best strategy for generating revenue while also promoting student and community well-being. These activities reinforce the healthy eating habits that school meal programs reflect in their menus and instill in the young people they serve.
Too often, however, fundraising campaigns rely on sales of food and drinks that do not support the health of students and may compete with school meal programs. In 2000, more than 80 percent of schools sold food on campus or in the community to raise money, and the most popular items for sale were chocolate, candy, baked goods, and sweetened drinks.
Fortunately, school leaders, parents, and students increasingly recognize that raising money and promoting good health can go hand in hand. Recent polls in Louisiana and Ohio found that activity-based fundraisers, such as carwashes and walk-a-thons, were the most preferred way to raise money among voters with kids in public schools. Further, in 2016, Healthy Eating Research and Bridging the Gap published an issue brief on food-related fundraising in schools, which found that over the past decade a variety of positive changes have improved the healthfulness of fundraisers.
“Encouraging staff, students, and parents to offer nonfood fundraisers or substitute healthy food and beverage in fundraising sends a consistent message that supports healthy eating before, during, and after the school day,” says Stephanie Joyce, a nutrition adviser with the Alliance for a Healthier Generation’s Healthy Schools Program.
States support healthier fundraisers
States also have shown their support of healthy fundraisers. Between 2010 and 2012, 70 percent of states provided guidance to schools and districts to discourage the sale of unhealthy food or beverages in school fundraisers, and 78 percent provided technical assistance on the topic, according to the Centers for Disease Control and Prevention.
In the 2014-15 school year, the U.S. Department of Agriculture implemented the Smart Snacks in School nutrition standards, which apply to all food and beverages sold on campus during the school day. These standards pertain to items sold a la carte, in the campus store, and in vending machines and aim to maintain a consistently healthy message beyond the lunch line. Smart Snacks must be a fruit, a vegetable, protein, dairy, or whole grain; have fewer than 200 calories; and be low in fat, sodium, and sugar.
However, state agencies are permitted to offer exemptions to the Smart Snack standards for occasional fundraisers during the school day. Almost every state has taken action to establish or revise their rules for on-campus food-based fundraisers in recent years, and although some have chosen to rely on unhealthy fundraising options, most have limited exemptions so that the message to children to prioritize health remains consistent.
School fundraisers support kids’ health
Many districts, schools, and school-sponsored clubs raise money in unique and creative ways that promote good health and nutrition; for example:
- Recently, an elementary school in Cleveland hosted a community 5K Derby Dash to raise money and promote community health and wellness. On the opposite side of the country, S.D. Spady Elementary School in Palm Beach County, Florida, hosted a 3K Color Run and won a Smart Fundraiser award from the state Department of Agriculture.
- In Burbank, California, middle-schoolers hosted a Trashin’ Fashion show, in which students walked the runway wearing outfits constructed almost entirely from recycled materials. These creative designs included a sleeveless top made of bubble wrap, a skirt made of disposable cup lids, and an entire outfit—shoes and earrings included—made from juice packets.
- Fernbank Elementary School in DeKalb County, Georgia, modified its food-centric fundraisers to be consistent with the healthy messages provided to students during the school day. The Donuts Before Dawn fundraiser became Smoothies at Sunrise and uses greens grown in the school’s garden.
- A PTA group in Portland, Oregon, raised money for the eighth-grade annual trip to Washington, D.C., by enlisting students to give adults a night off by babysitting younger children or taking care of pets. The proceeds from these efforts went toward reducing trip costs. The group strategically planned babysitting nights to coincide with evenings when the school had already scheduled parent events.
From fun runs to fashion shows to parents’ night out, these and other great ideas can help schools raise money without undermining students’ good nutrition. By choosing healthy alternatives, schools reinforce positive eating and physical activity habits for kids and community members.